The Choice, since 1998.
Where Style Meets Satisfaction.
We import and supply premium bathroom solutions under our own brands, The Choice and The Choice Luxury, for homes, projects and dealers across Nigeria, from our showroom in Coker, Lagos.
![[LIFESTYLE PHOTO — a finished bathroom fitted with The Choice products]](/_vercel/image?url=%2Fplaceholders%2Fphoto.svg&w=1280&q=80)
[Lifestyle photo placeholder]- Trading since
- 1998
- Years in sanitary wares
- 27+
- States reached by our dealers
- 36
- Warranty
- 12 months
A true Nigerian enterprise story.
Our Chairman, Chief Dominic Okechukwu Nwibo, learnt the trade as an apprentice under N. C. Nwagba & Sons from 1991 to 1998. Settled in 1998 under the Igbo apprenticeship system (Igba Boyi), he started his own sanitary wares business straight away. It grew from a small trader into an importer and distributor, and was registered as The Choice Sanitary Wares Ltd on 29 October 2015.
Over 27 years of continuous experience in sanitary wares, and the same values from the first day: honesty, trust and hard work.
- 1991–1998
Our Chairman, Chief Dominic Okechukwu Nwibo, trains as an apprentice under N. C. Nwagba & Sons.
- 1998
Settled under the Igbo apprenticeship system (Igba Boyi), he starts his own sanitary wares business.
- The years since
From a small trader to a major importer and distributor, with dealers across Nigeria.
- 29 Oct 2015
Registered as The Choice Sanitary Wares Ltd, to build the business for the long term.
One name, three promises.
Ends the search for quality.
Knowledge from decades in the trade that you can trust.
The last bus stop for your bathroom needs.
What makes us different.
Trading since 1998, after seven years of apprenticeship training (1991–1998).
Every product comes in a branded carton with a warranty card.
12 months on The Choice products.
Honesty, trust and hard work, learnt at the N. C. Nwagba & Sons school.
See, touch and test before you buy.
Installation guides, spare parts and a referral to a trusted plumber.
Price protection, credit, bonuses and a partnership to grow with.
What we sell
All productsWe import directly from selected, quality-certified factories abroad, made to our own specification and sold under our own brand: The Choice Standard.
- Executive water closets: close-coupled, wall-hung, smart toilets
- Basins: pedestal, counter-top, wall-hung
- Bathtubs, shower cubicles, shower systems and sets
- Bathroom cabinets and mirrors
- Shower mixers, taps and fittings
- Bathroom and kitchen cabinets
- Accessories
One bathroom or a whole estate.
Our Lagos showroom and this website, for homeowners and anyone fitting out a bathroom.
Shop online →A network of VIP dealers across all 36 states, with price protection and credit.
Become a dealer →Estates, hotels, hospitals, schools, churches and other institutions, supplied in bulk.
Ask about a project →- Homeowners
- Architects
- Interior designers
- Builders
- Estate developers
- Hotels
- Hospitals
- Plumbing contractors
- Retailers and distributors
To become a global brand, with The Choice products in every home in Nigeria and beyond, known for quality.
To give every customer value for money, so everyone who chooses our products has total satisfaction and peace of mind.
See it, touch it, then decide.
Toilets, basins, showers, tubs and cabinets on display, with staff who can help you choose. Buy online and collect here for free.
Not sure what fits your bathroom?
Send us a photo or a plan on WhatsApp, or come and see the products in person.